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Specific company looking to sell moorings for the Olympic. After analysing their business, their needs and marketing objectives, we put together a PPC campaign that would help drive the desired traffic quickly as there was no need for social media.
What we did implement for them was an extensive and specialised PPC campaign to best meet their needs. Their marketing objective was to get bookings for their moorings via their website. By carefully analysing the target audience and their behaviour, we created the PPC campaign with Google AdWords.
100% increase in web enquiries within a day
Within hours from the launch of the AdWords campaign they already started to receive bookings, and the campaign is still, after 6 months, driving hits and bookings to the client.
This was a classic business whereby Ortegra's team had to truly understand the target audience which were wealthy yacht owners around the world. We had to understand how the target audience thinks and how they plan their trips, and make bookings around the world. Ortegra had to come up with a strategy to help bypass the middle-agents in mooring bookings and get yacht owners to book directly with the company.
After a detailed brain storming session the PPC campaign was built and results were delivered from the first day.
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