Money is like gold dust…particularly when it’s invested into a startup

One of the most galling issues for me over the years has been how quickly investment has been eaten up by poor cash management.

It is more often than not that the amount of money raised by entrepreneurs is underestimated and overspent.

Normally a plan is put together which overstates sales expectations and understates costs. Then, when reality bites, the two cross over and all hell breaks loose!

If you are looking for investment money, CUT your costs to the bone, do not take high salaries and ensure that the money you raise is the minimum you need to get you from A to B….. and make sure the investor knows this!!

More to follow….