Every website has the aim of increasing traffic. There are many different ways traffic can be increased, improving SEO, off and on page optimisation and PPC campaigns are just a few. At Ortegra, we have recognised that by far the most effective method of directing traffic to a website is an innovative and creative [...]
With a new batch of students having just completed their studies, graduate unemployment is set to rise to a new all time record. Estimations vary to just how many graduates there are currently unemployed, but around seventy thousand seems to be accepted by many. This a huge number, most of these people having got into [...]
When starting a social media marketing campaign, it is important that there is variety in all aspects of the campaign. It is particularly significant that the Facebook Fan Page, Twitter account and Blog contain a great deal of variety in their content.
The most important reason a campaign needs to include variety is so that the [...]
Twitter is now used by many businesses as a marketing tool. If it is used in the correct way it can become a very powerful weapon in a marketing strategy. Its presence on the social media platform will only continue to grow; of this there is no doubt. However, many businesses are unaware of [...]
Entrepreneurs have many great ideas, some go on to become hugely successful businesses, whilst other fail. Sometimes the idea fails because it is simply not a good idea and not a viable business opportunity, others may lack the resources needed in order to turn them into a business. However, some fail simply because they [...]
Using Social Media to Increase Sales and Brand Awareness
Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising of ‘probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased [...]
Time and time again I hear of startups or small early stage businesses not taking investment when it is offered. This is normally due to a difference of opinion in valuation. The owner/founder always thinks his/her business is worth more than the investor.
The reality is that the startup or early stage pre-revenue business is only [...]
Money is like gold dust…particularly when it’s invested into a startup
One of the most galling issues for me over the years has been how quickly investment has been eaten up by poor cash management.
It is more often than not that the amount of money raised by entrepreneurs is underestimated and overspent.
Normally a plan is [...]
As a follow-up to my last week’s blog on the 20 issues every budding entrepreneur must be able to address, I would now like to talk about Doug Richards’ “Manifesto for Entrepreneurs”, a call-to-action document released at last week’s event.
According to Doug, a former TV Dragon, entrepreneurs are key in leading us out of the [...]
On Tuesday I attended an excellent seminar entitled “Growing a successful social enterprise http://www.schoolforstartups.co.uk/2010/01/20/growing-a-successful-social-enterprise-3/” run by Doug Richard’s School for Startups. The event centred around socially aware and ethical enterprises but the messages apply to all businesses starting out on the long road to success.
Doug has a charismatic delivery style and [...]
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