Jay, Diana & Kevin

Jay, Diana & Kevin

It is a free app that installs onto your computer, for mac and pc, that enables you to:

Record video of your onscreen actions

Take snapshots & make comments

and then share to friends or work colleagues!

I really like this app & use it quite often. If you open a screencast.com account, then you can store your videos online too!

Fantastic website directory of everything web 2.0. After a few seconds loading time, it offers a comprehensive but simple search. Rollover the logos to show a brief description of that site, click to reveal more. I use this site a lot as I need to research a lot of sites within specific categories. Most sites in the directory are top quality, so well worth visiting.

Logos are signs, marks of identity designed for easy recognition. It is a focal point of any key identity system.

What do logos mean?

They do not have to mean anything. Their main purpose is to be informative. A logo’s effectiveness as a mark of identity lies in its degree of difference. Meaning can be added by integrating the organisation’s individual culture, ethos, activities and mission.

Are there different forms of the word ‘logo’?

Yes, there are different forms a logo can take….

• Wordmark – A wordmark uses the company name with proprietary letterforms, eg Microsoft or FedEx. The advantage is that it bypasses the problem of relating a logo to a company. The disadvantage is that a wordmark, if not designed skillfully, can be generic and be difficult to visually remember.




• Symbol – The symbol is the iconic part to the logo that can be used with or without the name: The Nike Swoosh or Apple’s ‘Apple’ etc. The potential benefit of a symbol can lead to instant recognition “A picture is worth a thousand words” moment, eg Heart in a ‘heartbeat’ (British Heart Foundation) or the Full Stop (NSPCC). However symbols may get lost on their own and may be difficult to recognise.




• Monogram – A design of one or more letters, usually the initials of a name: V&A (Victoria & Albert Museum), NHS (National Health Service). Advantages are they solve legibility issues by reducing the size of a name to fit in small areas. Monograms however depend on large scale audience contact and repeated viewing for recognition.

Corporate Logos

Corporate logos help us distinguish one organisation from another. A logo does this by reflecting the activities, values and attributes that represent the organisation.

A logo is like a lens that an organisation holds up to itself. It is is formed on personal encounters with the business such as having outstanding products, a good customer experience and excellent supplier relationships. If these encounters do not shine, then there is nothing to see, and swapping lenses will not make any difference.

Ortegra’s challenge is:

• to compress the meaning into just a few memorable marks
• to be unique
• to be informative
• to be adaptive wherever it may be applied

All you do is input the data you want to watch out for and confirm the alert e-mail when you receive it.

So every time Google’s mammoth indexing system finds mention of it, an alert is sent to your e-mail inbox.

Great font search engine – loads of categories to choose from, and available for download for mac or pc.

What I like about this site is the way you can enter your own characters, search for fonts and have tohose fonts display what you entered. I also like that you can search by font size – saves squinting at the screen!

Brand new men’s magazine which focuses on everything extravagant a man would desire. Features the most exciting and prolific mix of news, articles and reviews and will be characterized by the lavish photo shoots featuring the worlds most beautiful, exotic and glamorous women.

Brief

To create a concept and website re-design plus further enhancements such as online digital publications, Detailed tracking and analysis & Shopping cart technology

A comprehensive one stop shop for both private landlords and individual tenants, using advanced functionality and high validity of data. It will offer convenience and a cost effective solution for its customers, initially in London and then rollout across the UK and Europe.

Brief

To be posted

MissHighStreet.com is a unique fashion website allowing users to share their fashion styles.