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	<title>Business Incubation, Innovation, Entrepreneurship, Investment London UK &#187; Jay Shah</title>
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	<link>http://www.ortegra.com</link>
	<description>Business Incubation, Innovation, Entrepreneurship, Investment London UK</description>
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		<title>Key to getting started!</title>
		<link>http://www.ortegra.com/blog/442-key-to-getting-started.html</link>
		<comments>http://www.ortegra.com/blog/442-key-to-getting-started.html#comments</comments>
		<pubDate>Fri, 25 Sep 2009 14:22:49 +0000</pubDate>
		<dc:creator>Jay Shah</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[getting started]]></category>

		<guid isPermaLink="false">http://www.ortegra.com/?p=442</guid>
		<description><![CDATA[Know and understand your core business model. If you have not yet defined this then put together a project definition or project scope of what you are trying to develop together with a mind-map mapping out your thoughts on paper.
]]></description>
			<content:encoded><![CDATA[<p>Know and understand your core business model. If you have not yet defined this then put together a project definition or project scope of what you are trying to develop together with a mind-map mapping out your thoughts on paper.</p>
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		<title>Project Consultancy</title>
		<link>http://www.ortegra.com/services/308-project-consultancy.html</link>
		<comments>http://www.ortegra.com/services/308-project-consultancy.html#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:39:50 +0000</pubDate>
		<dc:creator>Jay Shah</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[project consultancy]]></category>

		<guid isPermaLink="false">http://www.ortegra.com/?p=308</guid>
		<description><![CDATA[Strategy Advice]]></description>
			<content:encoded><![CDATA[<p>From time to time entrepreneurs request Ortegra to consult at investor meetings, 3rd party partner meetings, help in putting together a strategy documents, hold a brain storming session with external experts, etc. This work is normally out of the scope of project definition and in turn Ortegra bills separately for this.</p>
<p><br class="spacer_" /></p>
<p><strong>Cost of work: </strong><br />
 dependant on the amount of time required from Ortegra</p>
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		<title>Concept Design</title>
		<link>http://www.ortegra.com/services/306-concept-design.html</link>
		<comments>http://www.ortegra.com/services/306-concept-design.html#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:38:22 +0000</pubDate>
		<dc:creator>Jay Shah</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[concept design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.ortegra.com/?p=306</guid>
		<description><![CDATA[Concept design services]]></description>
			<content:encoded><![CDATA[<p>During the same half-day session with the entrepreneur, Ortegra will get to understand the type of product being launched, it’s target market, its feature sets, functionality and the business’s key selling points. This will be conveyed back to the entrepreneur in the form of a concept design of the website/application being developed. The design generally consists of two pages, i.e. the landing screen and one other page within the web portal/application.</p>
<p><br class="spacer_" /></p>
<p>Cost: £650 (Ex VAT)<br />
 (Recommended retail price is: £1,800 ExVAT)<br />
 Deliverables: PDF document outlining a concept design.</p>
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		<title>Project Definition</title>
		<link>http://www.ortegra.com/services/228-project-definition.html</link>
		<comments>http://www.ortegra.com/services/228-project-definition.html#comments</comments>
		<pubDate>Mon, 21 Sep 2009 13:11:29 +0000</pubDate>
		<dc:creator>Jay Shah</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[project definition]]></category>

		<guid isPermaLink="false">http://www.ortegra.com/?p=228</guid>
		<description><![CDATA[Download our services brochure]]></description>
			<content:encoded><![CDATA[<p>Ortegra designs and builds great web applications. The process needed to achieve this is based around our “Ortegra methodology”</p>
<p><br class="spacer_" /></p>
<p>Web applications are complex and dynamic living entites and the best ones are the sites that have been planned from the outset. The first and very critical stage in the Ortegra methodology is the Project Definition Stage. (PD) We believe without the up front planning and the PD phase the site will not be designed and built to the correct specification and will take longer to do.<strong> </strong></p>
<p><br class="spacer_" /></p>
<p><strong>What is a PD?</strong></p>
<p>Even if you have a good idea of what you want and have decided on next steps a blueprint of your project is essential. This can then be used by any development organization that will build your web app including Ortegra. The PD document created by Ortegra can be used by any third party as the overview of your project.</p>
<p><br class="spacer_" /></p>
<p>A PD is a collection of modules that all together form the blueprint or architects overview of your app.<strong> </strong></p>
<p><br class="spacer_" /></p>
<p><strong>How do we create the PD?</strong></p>
<p>Ortegra will run a workshop with the client(s) in order to fully understand the business model and web requirements. Defining a project is a process of selection and reduction of the ideas and perspectives of those involved into a set of clearly defined objectives, key success criteria and evaluated risks.</p>
<p><br class="spacer_" /></p>
<p>The session will explore all the aspects of the project including the features and functionality for the system being developed and understanding of how it fits in with the overall strategy of the business.</p>
<p><br class="spacer_" /></p>
<p>Then Ortegra will create a series of deliverables that incorporate a plan for the next stages. It is the ultimate planning tool for your app.</p>
<p><br class="spacer_" /></p>
<p><strong>What are the Deliverables?</strong></p>
<p>After the workshop Ortegra will put together a detailed mind map and a project definition document.<strong> </strong></p>
<p><br class="spacer_" /></p>
<p><em><strong>{mind map}</strong> is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.</em></p>
<p><br class="spacer_" /></p>
<p>The PD document can cover some or all of the following (It will depend on the scope of the PD as to which elements you will receive)</p>
<p><br class="spacer_" /></p>
<ul>
<li>An overall plan of the project incorporating the phases in the Ortegra methodology</li>
<li>An overview of the project outlining the key functionality </li>
<li>An estimate of time to deliver the project and potential cost</li>
<li>Optional ideas to enhance and improve the web app including proposed phases to reduce initial cost</li>
<li>Proposals for monetization</li>
</ul>
<p><br class="spacer_" /></p>
<p><strong>Benefit of a Project Definition exercise: </strong></p>
<p>It must be done! The PD can be used as an RFP to obtain quotes from other development houses. But it is the core planning and strategic tool for any web app design and build including Ortegra methodology.</p>
<p><br class="spacer_" /></p>
<p>It will be a succinct and well-written overview of your project with samples that can be used to help in raising funding for the project.</p>
<p><br class="spacer_" /></p>
<p>It enables clarity of thinking for the project as very often it is not fully understood.</p>
<p><br class="spacer_" /></p>
<p>Formulates and clarifies your web strategy in a document.<strong> </strong></p>
<p><br class="spacer_" /></p>
<p><strong>Cost of work to Entrepreneur:</strong> £950 + VAT<br />
 <em>(Recommended retail price is: £3,000 + VAT)</em></p>
<p><br class="spacer_" /></p>
<p><a href="http://www.ortegra.com/wp-content/uploads/Ortegra-PD-Leaflet.pdf">Read more by downloading our Project Definition Leaflet</a></p>
<p><br class="spacer_" /></p>
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		<title>SEO</title>
		<link>http://www.ortegra.com/services/23-service-test.html</link>
		<comments>http://www.ortegra.com/services/23-service-test.html#comments</comments>
		<pubDate>Mon, 20 Jul 2009 16:40:04 +0000</pubDate>
		<dc:creator>Jay Shah</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://www.ortegra.com/?p=23</guid>
		<description><![CDATA[SEO Solutions]]></description>
			<content:encoded><![CDATA[<p>Orperat vero doloreet, corem delestrud mincidunt velenia mconsequate velesenibh eugiatisl delit nisis augiam iure magna feuguer sectet, consecte dolese eugiamet lutatet volore magnim adipsuscinim nis alisiss equatum nibh exero odipsum nisl essequip eugait, consent am, quis et praesse quipsum iurerostie modigna corem estionsequis alis nit ipsuscilla adio odolore magna consequi eugiam</p>
<p><a href="http://www.ortegra.com/wp-content/uploads/SEO-Proposal.pdf"><br />
 </a></p>
<p><a href="http://www.ortegra.com/wp-content/uploads/SEO-Proposal.pdf">Download our SEO brochure</a></p>
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